We’re Teaching Generative AI for Agencies and Marketing Departments

Discover the world of Generative AI (Gen AI) and its impact on creativity and marketing.
We’re Teaching Generative AI for Agencies and Marketing Departments By Ross Patrick
Rivian AI Advertising

Ross Patrick via Midjourney

Course Description:

Discover the world of Generative AI (Gen AI) and its impact on creativity and marketing. Explore how Gen AI improves marketing campaigns, from crafting copy to creating images. Dive into trends, techniques, and ethical aspects of Gen AI in advertising.

Topics Covered:

  1. Introduction to ChatGPT and Midjourney: Your Gen AI Allies
  2. Automated Copywriting and Content Generation with Gen AI
  3. Gen AI-Powered Image Creation and Manipulation
  4. Ethics and Biases in AI for Advertising

Learning Outcomes:

By the end, you’ll be able to:

  • Understand the basics of Generative AI.
  • Use Gen AI tools for marketing copy and content.
  • Create custom visuals using Midjourney.
  • Master ChatGPT with the Gain of Function Process.
  • Recognize ethics and biases in Gen AI for ads.

Workshop Modules:

Module #1: Initial Gen AI Training

Crafting Brand Strategy and Strategic Insights

Get a grip on Generative AI theory and real-world application. Learn to use analytical Gen AI magic for crafting brand strategies, briefs, and insights that resonate with your audience.
  1. Research and Insights

Craft brand strategies, briefs, and insights that connect with your audience. See how ChatGPT mines data for trends, guiding data-driven advertising choices. Share brand info like core identity and product descriptions to guide ChatGPT’s copy.
  1. Gain of Function

Train ChatGPT with your brand’s voice and style. Understand our Gain of Function method, refining and iterating AI-generated content for heightened creativity and alignment.


Module #2: Creative Collaboration and Idea Generation

Making Magic with Midjourney’s Visuals
Explore Midjourney’s image generation techniques. Learn how to turn ideas into visuals and how to prompt concepts and images creatively.
  1. Refining Ideas
Witness how Midjourney turns raw ideas into refined visual content.
  1. Creating Visuals
Explore the breadth of possibilities with Midjourney’s artistry, from animals to logos. Combine text and visuals with effects and adjustments.

Module #3: Crafting Compelling Copy – Your ChatGPT Companion

Elevating Your Copywriting Craft
Turn ChatGPT into a copywriting partner. Craft engaging content and learn to tailor it for your audience.
  1. Brand Insights
Feed ChatGPT with brand details to make it your voice. Let it learn from core identity and product info.
  1. Crafting Narratives
Enhance copy with audience specifics, campaign goals, and cultural touches.

Module #4: Igniting Campaign Brilliance – Where Magic Happens

Gen AI and Human Collaboration
Experience Gen AI collaborating with human creativity to create captivating campaigns.
  1. Refining Drafts
See how ChatGPT turns drafts into compelling content.
  1. Merging Imagery and Copy
Blend Midjourney’s images with ChatGPT’s copy for cohesive campaigns.
  1. Diverse Campaigns
Create Instagram posts, TV storyboards, billboards, and more.
  1. Extending Campaigns
Learn to expand campaigns across platforms with Gen AI.

Ethical Considerations in AI-Generated Content

Best Practices for Ethical Considerations in AI-Generated Content

As the use of AI-generated content becomes more prevalent, addressing ethical concerns is crucial to ensure responsible and respectful content creation. Here are some best practices to navigate the ethical landscape when using AI for content generation:


  1. Transparency and Attribution:

   – Clearly disclose the involvement of AI in content creation to your audience.
   – Provide proper attribution for AI-generated content, acknowledging the contribution of AI tools.
   – Ensure that viewers are aware when content is AI-assisted to maintain transparency and trust.


  1. Respect for Intellectual Property:

   – Avoid generating content that directly copies or infringes upon copyrighted works or trademarks.
   – Prioritize using AI to create original content or content that is transformative and adds value.


  1. Contextual Relevance:

   – Review and contextualize AI-generated content before publishing to ensure it aligns with the intended message and context.
   – Avoid generating content that could be considered offensive, harmful, or misleading in specific contexts.


  1. Brand Voice and Identity:

   – Train AI models with specific brand guidelines and style to ensure the generated content aligns with the brand’s voice and identity.
   – Regularly review and refine AI-generated content to maintain consistency with brand values.


  1. Human Oversight and Editing:

   – Introduce human oversight and editing in the content creation process to ensure the final output meets ethical standards.
   – Use AI-generated content as a starting point and collaborate with human creators to refine and enhance the content.
  1. Cultural Sensitivity:

   – Avoid generating content that may perpetuate stereotypes, biases, or cultural insensitivities.
   – Review AI-generated content to ensure it respects diverse cultures and communities.


  1. Continual Learning and Adaptation:

   – Stay informed about evolving ethical guidelines and regulations related to AI-generated content.
   – Adapt your content creation processes based on emerging best practices and industry standards.


  1. Accountability and Responsibility:

   – Take responsibility for the AI-generated content you create and ensure it upholds ethical standards.
   – Address any unintended consequences or ethical concerns promptly and transparently.


  1. User Engagement and Feedback:

   – Encourage user feedback and engagement to gauge audience perception of AI-generated content.
   – Use feedback to make improvements and adjustments to content creation processes.


  1. Education and Training:

    – Educate content creators and team members about the ethical implications of AI-generated content.
    – Provide training on how to use AI tools responsibly and ethically.


By following these best practices, you can harness the power of AI-generated content while maintaining ethical integrity, building trust with your audience, and contributing to a responsible and respectful digital landscape.