MARKETING WISDOM

10 Ways to Successfully
Launch a Brand in 2021.

We just barely survived a pandemic, an economic shutdown and a lot of anxiety. Now what?
10 Ways to Successfully <br>Launch a Brand in 2021. By Ross Patrick

PHOTO: Mike Petrucci via Unsplash

But before you even try to define a purpose for your brand, ask these questions first —
Why does your brand exist?
What problem does your brand solve?
What differentiates your brand from others?
Why should people consider your brand?

When you launch a brand, it’s exciting and challenging at the same time because many things have to be worked on to ensure that everything goes as planned. According to publicity.com, 95% of the 30,000 consumer products that are launched annually fail. To many who own small businesses and attempt to launch product after product, this is pretty much the norm.

A key to successful branding is the incorporation of self-expressive benefits into a brand value proposition. This adds richness and depth that can be used during an interaction with the product or service, as well as after it has been consumed.

YOUR BRANDING STRATEGY IS A STORY.

It’s the narrative that you’re telling about your company and what it stands for, so why not tell that same compelling tale in every aspect of how you communicate with customers across all channels? When making merchandising decisions, ask yourself – does this reinforce the image I want to portray as a brand? Does my messaging on social media align thematically with my website design or packaging imagery? If any part of your marketing campaign doesn’t work well together when viewed holistically then something needs to change!
The whole point of developing an overarching branding strategy is because each message should be cohesive: Even if they come from different platforms like print ads versus email blasts – everything still has to make sense within its own

WHAT ARE THE NEEDS OF THE CONSUMER?

What makes you so special? Why would someone buy your product? You need to figure out how your product could solve a problem, satisfy a desire or improve someone’s quality of life. These are all reasons why people buy things. What is your product worth to your customers?

WHAT DOES THE COMPETITIVE LANDSCAPE LOOK LIKE?

Why should consumers choose your product over the competition? A major component of any successful business is its ability to stand out from the pack. One way you can do this? Develop a unique facet that sets your product or service apart and make sure consumers know about it! Whether you offer stellar customer service, higher-quality products than competitors in your category, be creative with how you highlight what makes YOU special.

Every company has a unique set of advantages that they leverage to their advantage. Make sure you get the attention of your audience by highlighting what others can’t do for them, and showing how your product fills in those gaps!

USING TECHNOLOGY TO WIN

The buyer’s journey has undergone tremendous changes, and now the customer is in control of their buying process. Buyers have instant access to information that used to be hidden away on salesmen’s desks or only available through books at a library.

Today’s digital-empowered buyers are not satisfied with traditional methods for finding products they want; these savvy customers research every product online before making any decisions about what they buy because it may take them days, weeks even months!

Technology has transformed marketing by giving campaigns a personal touch and making them more immersive. These new developments mean that marketers now have access to better tools for their endeavors, meaning they can target people in an even better way than before.

BE NIMBLE. BE QUICK.

There are always opportunities lurking around the corner, waiting to show themselves. Some seem lucrative at first while others may not be as tangible in their appeal or potential for success right off the bat. But remember that opportunity often takes time and patience before it finally blossoms into something great!
Speed is the new driving factor for business success. Speed to decide, speed to deliver: These are just a few of the many factors that make up what we call ‘speed advantage’. Despite their size, the great scale insurgents are among the fastest-moving company’s out there with ideas constantly flowing into development at breakneck speed without any bureaucratic red tape holding them back for fear of missing an opportunity too big to miss.

BE SNACKABLE

Snackable content. It’s a big deal. Technically, every video you create, social media post you make, email you send or blog post that’s published on your site are all considered part of the process of Content Marketing and can be massively impactful if used right! When it comes to pulling customers through your sales funnel using best practices in marketing strategies such as these may seem like hard work but with the huge potential payoff from being able to reach out across platforms at once this could absolutely pay off for any business who wants their message heard by more people than ever before.

Okay, so that wasn’t really 10 ways to launch your brand. My bad. My mind is easily distracted by all of the shiny new things that help brands get discovered. How do you become an instagrammable brand? Is that a sustainable strategy? Are viral videos still a thing? Is that gimmick dead and gone? Is traditional retail dead? How do sales teams even function in this new post-pandemic world?

  • Secure Funding
  • Define Audience
  • List Your Goals
  • Set Up Communications with Team
  • Build Anticipation
  • Create some Kick Ass Branding (Seriously!)
  • Create Differentiation/Disruption
  • Define Customer Needs
  • Plan a Soft Launch
  • Study Market Timing for Launch – and then do it. Just do it. Launch! And be snackable
WE’RE HERE TO HELP

Through all of our strategic disciplines, we aim to do one thing – help business leaders put the pieces together to cast a transformative vision for their customers. One that is hopeful and inspiring. We believe every business should be aiming higher, and we are united in our efforts behind those who are purposefully making bolder brands. Xtra Bold is here. We’re a truly nimble, forward-thinking, brand launching mechanism.

We know what it takes to
create an unforgettable brand.

Our team of designers, content creators, and AI experts will
help you get noticed with a custom website, social media
strategy, and advertising.

FREQUENTLY ASKED QUESTIONS

What’s the difference between a brand and a logo?

Great question. We believe that building a high quality brand starts with research, brand strategy and a solid marketing plan. Does the require a great logo. Yes. Sometimes we will utilize a client’s existing logo as it may have some equity already built up. other times, we are required to revamp a logo — or completely reinvent it. Having a great product and a website does not necessarily mean you have a brand. That’s why we prefer to craft the entire customer journey to build trust and engagement with your intended target audience.

How much will this cost me?

A basic kit starts at about $25,000. Most of our clients like to add on to our kits — making them cost more. The added value can be seen here on our price lists.

How long does this process usually take?

Our team is ready to go. We typically break each project into phases. Each phase can take 1-2 weeks depending on the complexity of the assignment. If you are in a huge hurry, we get that. We can review schedule options to prioritze the most impostant aspects of creating, launching and igniting your business. We require a 50% deposit prior to commencing the first phase.

I just need an ad campaign. Can you help me?

Yes we can. Let our team of seasoned professionals bring your brand to life with clever, engaging and provocotive ads that deliver customers to your website, store or event. Whether your campaign is running on Facebook or on network TV during the Superbowl, we can handle it.

My website needs to be revamped. Can you help me?

We invent and reinvent brands. Sometimes it’s not your brand that’s broken. It could be the product, the packaging, or the way it’s photographed and presented on your website. We have designers, photographers, videographers, copywriters and website experts to help you with any aspect of the business that is not delivering. This includes eCommerce technology and more.

How do I create a successful marketing roadmap?

Planning a successful brand launch can be dificult. Let’s start with your brand. We will create compelling brand elements that bring the whole story together. This will create lasting value for you and your customers. We have all of the tools necessary to get your brand noticed across many platforms. It doesn’t matter if you sell online, on social media, in store, or out of the trunk of your car, we can help.

ross

Ross Patrick

Designer, Inventor,
Marketing Geek,
Founder Xtra Bold

Ross is an expert in design and brand integration across all touch points — from product design, to digital, mobile and experiential. He has worked with start-ups as well as many blue chip clients such as NIKE Air Jordan, GM, Microsoft, Bank of America, Starbucks and Amazon. Ross started his career at Nike and has held leadership positions at Capitol records, Deutsch LA, and The Coffee Bean & Tea Leaf. Most recently, Ross was Executive Creative Director at DDW, a leading branding and marketing consultancy. Ross is a grad of Gonzaga University and The Art Center College of Design.

XTRA BOLD SERVICES

STRATEGIC VISION SESSION

The core ingredient to building a successful brand — this is where we establish the vision, mission, values and purpose that define your company and your products.

Your brand strategy will become the filter through which you evaluate all of your decisions and opportunities. This vision will allow both your team and our team to set up the goals and strategies — guiding us to where we’ll focus our energy and resources.

Research

Smarter marketing means better sales and bigger profits.

BRAND STORY

Now that we’ve established the strategic vision, we can craft a brand story.

Some people call it a manifesto. Either way, it’s the rally flag for your brand and it sets the voice and vibe for everything. A brand story grabs attention, elicits an emotion response, and creates engagement.

Also known as Brand Strategy, Brand Positioning, Mission/Vision/Values.

brand strategy

More accurate and authentic brand storytelling.

BRAND IDENTITY

We have an amazing track record developing logos for some very iconic brands. There’s a reason why Nike, Amazon, Starbucks, MIcrosoft, Tesco and many more companies have chosen to work with our team.

Brand identities can take on many forms from symbols to wordmarks — they all function in unique ways and are the cornerstone of your business.

brand identity

We create unique and compelling brand identities.

brand STYLE GUIDE

A brand guide helps you understand your brand and how it works. It shows off the color palette, the typography and the way your logo can be used across a number of different platforms.

The brand guide is a great asset for creating consistent, on-brand content. Your brand style guide communicates your company’s design standards to your whole group.

Includes: Brand Tool-kit

 

brand style guide

Let’s call it a playbook. Way more fun.

WEBSITE

In our basic kit, we included a simple, single page website that appeals to consumers for its ability to get a lot done in a small space.

Sure, you might need a bigger site, and we can accommodate a variety of requirements. Just know that your site will be orderly, easy to follow, tell a story and offer a clear understanding of what your brand/product is all about.

Add: eCommerce to any site.

website

Amaze your consumers with eye-catching and engaging design.

BRAND IMAGERY

Creating a unique brand requires imagery that help tell the brand story. These could be illustrations. icons or photographs. They might be sourced from “stock” or from an illustrator or photographer that we feel is the appropriate talent to deliver the right kind of visuals for your website or campaign.

This may also include video and/or animation.

imagery

Engage your consumers with eye-catching visuals.

PRESENTATION

Microsoft estimates that there are about 30 million PowerPoint presentations created every single day.

Custom Powerpoint templates will allow you to rise about the mediocre presentation decks that leave investors or business partners confused or asleep.

presentation

Success comes from having the right tool for the right job.

EXPLAINER VIDEO

People want to know “what it is” and “what it does”. Explainer videos are short online marketing videos used to explain your company’s product or service.

Explainer videos are often placed on a landing page, your website’s home page, or a prominent product page.

These can also be used at trade shows, retail environments and in sales presentations. We have used them as TV spots too.

 

VIDEO

2021 sees online video viewing reach an all time high.

BRAND/PRODUCT NAMING

We’ve named many brands and products. We’ve done it for Amazon as well as Silicon Valley Start-ups.

The right name connects your audience to your brand. It can elevate and translate the “what it is” and “what it dooes” in a matter of seconds.

It can also be aspirational and allow your brand to grow and expand it’s products and services over time.

naming

What’s in a name? Everything!

ADVERTISING

We create snackable content (formerly known as advertising). The world of advertising and content creation has changed forever.

The team at Xtra Bold has the experience to create game changing content. TV spots and videos need to be short, engaging and memorable. The new three second attention span has officially made everything obsolete. Unless of course it’s Xtra Bold.

ADVERTISING

Formerly known as advertising, content is the key.

TECHNOLOGY: SEO AND AI

We know how TO out-maneuver your competitors with strategies for effective competitive research, analysis, and enablement.

We analyze your data and provide recommendations on SEO, content marketing and advertising that can help you improve your online visibility in days. Our SEO optimization and artificial intelligence is second to none.

Proof: You found us. Right?

TECHNOLOGY

Pin-point accuracy and messaging means no guessing.

COACHING

Sometimes business owners need someone with marketing expertise who is not in their organization to bounce ideas off of and ask questions without the risk of getting a completely self-serving answer.

Or your an entreprenuer who wears many hats and running the creative, marketing and advertising is just one too many hats.

COACHING

Sometimes a good coach can make all the difference.

ADDITIONAL SERVICES

Additional services can be added to these packages. Contact us and let us know how you can get the right amount of friendly service and the right amount of awsomeness to launch your brand. It’s that easy!

Additional Servies:
Public Relations
Media Buying
Experiential (Event Marketing)
Retail
Merchandise/Promotional

EXTRAS

Public Relations,
Media Buying,
Events, Retail.

Additional services can be
added to these packages.

Scroll Services

The world of branding
has changed. Forever.

Utilize our highly creative teams
and super-charge it all with the
best technology!